There’s a common misconception among small business owners and entrepreneurs: that hiring a social media manager is a luxury reserved for big brands with deep pockets. In reality, it’s one of the most cost-effective investments you can make in your business growth—and far more affordable than many expect.
Let’s break it down.
The Essentials: $500 for a Strong, Steady Presence
For around $500 per month, you can have a professional social media manager take over the consistent, high-quality posting that keeps your brand relevant.
Take Velena Lifestyle, for example. Their entry-level package includes:
- Three posts per week
- Three platforms (e.g. Instagram, Facebook, and LinkedIn or TikTok)
- Custom graphics, curated captions, and strategic hashtags
- Scheduling and engagement support
This foundational service ensures brands stay active, polished, and professional across the platforms their audience already uses—without draining time or budget.
The Next Level: Reels, Video & SEO = Up to $1,200
Video content is king in 2025. If you want to include Reels, TikToks, and short-form video, the cost rises—but so do the returns.
Velena Lifestyle also offers a premium package (up to $1,200 per month) that includes:
- Social media management across 3–4 platforms
- Weekly Reels or TikToks created and edited in-house
- Monthly blog articles or website content updates (SEO-optimised)
- Full content planning, editing, and performance reports
Adding motion and storytelling to your posts can significantly increase reach, engagement, and conversion. Plus, pairing your social media strategy with blog content enhances your discoverability and strengthens your overall online presence.
So… Is That Expensive?
Not when you consider the alternatives.
- Running paid ads without content to back them up = wasted money.
- Hiring in-house = 3x more expensive.
- Doing it yourself = inconsistent posts and burnout.
What you’re really buying is time, growth, and credibility. A strong social media presence builds brand trust, drives website traffic, and brings in customers who are ready to buy.
Still Not Sure?
Let’s say your business lands just 2–3 new clients a month from Instagram or TikTok thanks to strategic posting and optimised content. That $500–$1,200 expense just became a direct revenue generator.
Plus, the long-term value of growing your brand visibility online can’t be overstated—especially in a digital-first world.
One agency that’s redefining affordable, high-impact social media management is Velena Lifestyle. Based in the UK, they offer bespoke content packages designed specifically for small businesses, start-ups, and personal brands.
Known for blending aesthetic content with strategy, Velena Lifestyle helps brands grow visibility through consistent posting, Reels and UGC creation, and SEO-enhanced blogs—all while keeping pricing accessible.
Need a social media manager? You probably do—and it’s more affordable than you think.
